Grameenphone Limited, the largest mobile phone operator of the country, has introduced new logo effective from today, replacing the previous one.
The new logo of the mobile phone operator, which serves more than 10 million customers now, symbolises trust, reliability, quality and constant progress, GP officials said launching the new logo formally at a press conference at a hotel in Dhaka yesterday.
“It is 10 years since Grameenphone received its license to operate. Since then, our industry and our customers’ needs have changed, and so we have. We are evolving our business to meet the changing needs of all our customers across Bangladesh and we need a visual identity that reflects our ambitions for the future,” Erik Aas, managing director and chief executive officer (CEO) of the operator.
Although the 10-year old logo of the operator changes, the brand name -Grameenphone-will remain unchanged with a little change in writing style, the top official of the company announced.
“We are maintaining the name Grameenphone as part of the new identity. The name Grameenphone carries with it all of the heritage, success and values of our past”, Aas mentioned.
He also said, ” We are now taking a more modern design that reflects our future view as well. This change is not just about changing the way we look. We want to continually evolve our organisation and our dynamics to serve our customers even better in the future.”
“I strongly believe that our new brand identity will inspire us in these ongoing efforts to deliver even better services to all our customers,” he went on.
“We have been providing quality services for the last 10 years and during this period everything has evolved and changed. So we also need to change to keep pace with these changes, Rubaba Dowla Matin, head of Marketing of Grameenphone, to the press conference.
The new logo will be gradually visible on all advertisements, website, sale and service centres and billboards, including all Grameenphone’s appearances.
Here is the new Grameen Phone logo:
